{"id":101928,"date":"2022-04-01T07:10:19","date_gmt":"2022-03-31T22:10:19","guid":{"rendered":"https:\/\/car-mo.jp\/mag\/?p=101928"},"modified":"2024-08-30T10:36:52","modified_gmt":"2024-08-30T01:36:52","slug":"%e3%80%90%e7%8b%ac%e8%87%aa%e8%aa%bf%e6%9f%bb%e3%80%91%e6%8c%81%e3%81%9f%e3%81%aa%e3%81%84%e3%81%8f%e3%82%89%e3%81%97x%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6","status":"publish","type":"post","link":"https:\/\/car-mo.jp\/mag\/category\/news\/feature\/research_74\/","title":{"rendered":"\u3010\u72ec\u81ea\u8abf\u67fb\u3011\u6301\u305f\u306a\u3044\u304f\u3089\u3057\u00d7\u30b5\u30d6\u30b9\u30af\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb"},"content":{"rendered":"<p>\u8fd1\u5e74\u3001\u5b9a\u984d\u6599\u91d1\u3067\u81ea\u7531\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3067\u304d\u308b\u300c\u30b5\u30d6\u30b9\u30af\u300d\u304c\u4e00\u822c\u7684\u3068\u306a\u308a\u3001\u65e5\u5e38\u751f\u6d3b\u306e\u3042\u3089\u3086\u308b\u30b7\u30fc\u30f3\u306b\u6d78\u900f\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30b5\u30d6\u30b9\u30af\u3068\u3072\u3068\u53e3\u306b\u8a00\u3063\u3066\u3082\u3001\u65b0\u805e\u3084\u96d1\u8a8c\u304c\u5b9a\u671f\u7684\u306b\u5c4a\u304f\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u97f3\u697d\u8074\u304d\u653e\u984c\u3001\u52d5\u753b\u898b\u653e\u984c\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3067\u304d\u308b\u3082\u306e\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u6d0b\u670d\u3084\u30b3\u30b9\u30e1\u3092\u5c02\u9580\u5bb6\u304c\u9078\u3093\u3067\u5c4a\u3051\u3066\u304f\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u30b5\u30d6\u30b9\u30af\u306f\u3001\u7269\u3092\u6240\u6709\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5fc5\u8981\u306a\u6642\u306b\u5fc5\u8981\u306a\u3060\u3051\u5229\u7528\u3067\u304d\u308b\u3053\u3068\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u304c\u3001\u8cfc\u5165\u3067\u306f\u8cbb\u7528\u8ca0\u62c5\u306e\u5927\u304d\u3044\u5546\u54c1\u3092\u3001\u521d\u671f\u8cbb\u7528\u3092\u6291\u3048\u3066\u5229\u7528\u3067\u304d\u308b\u3068\u3044\u3063\u305f\u5229\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3067\u4eba\u6c17\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u300c\u5bb6\u5177\u30fb\u5bb6\u96fb\u300d\u300c\u81ea\u52d5\u8eca\u300d\u3002<\/h2>\n<h3>\u30b5\u30d6\u30b9\u30af\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u306f\u5e74\u3005\u5897\u52a0\u50be\u5411\u3002<\/h3>\n<p>\u305d\u3053\u3067\u3001\u30ab\u30fc\u30ea\u30fc\u30b9\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u300c\u30ab\u30fc\u30ea\u30fc\u30b9\u30ab\u30eb\u30e2\u304f\u3093\u300d\u3067\u306f\u3001\u5168\u56fd\u306e\u7537\u5973\u3092\u5bfe\u8c61\u306b\u300c\u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u306e\u5229\u7528\u6709\u7121\u300d\u3084\u300c\u5b9f\u969b\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u300d\u3001\u307e\u305f\u300c\u30b5\u30d6\u30b9\u30af\u3092\u4f7f\u3063\u3066\u3044\u3066\u826f\u304b\u3063\u305f\u3068\u611f\u3058\u308b\u3053\u3068\u300d\u306a\u3069\u306e\u30b5\u30d6\u30b9\u30af\u306e\u5229\u7528\u5b9f\u614b\u306b\u3064\u3044\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u8abf\u67fb\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<h3>\u8abf\u67fb\u6982\u8981<\/h3>\n<ul>\n<li>\u8abf\u67fb\u5bfe\u8c61\uff1a \u5168\u56fd\u306e\u7537\u59732,182\u4eba<\/li>\n<li>\u8abf\u67fb\u671f\u9593\uff1a2022\u5e742\u670818\u65e5\uff5e2022\u5e742\u670828\u65e5<\/li>\n<li>\u8abf\u67fb\u5185\u5bb9\uff1aQ1.\u9577\u671f\u30ea\u30fc\u30b9\u578b\uff08\u203b\uff09\u306e\u30b5\u30d6\u30b9\u30af\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<br \/>\nQ2: \u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u3092\u3059\u3079\u3066\u304a\u7b54\u3048\u304f\u3060\u3055\u3044<br \/>\nQ3:\u30b5\u30d6\u30b9\u30af\u3092\u4f7f\u3044\u59cb\u3081\u305f\u5e74\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<br \/>\nQ4: \u30b5\u30d6\u30b9\u30af\u306b\u3057\u3066\u3088\u304b\u3063\u305f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/li>\n<\/ul>\n<p><span style=\"font-size: small;\">\u203b\u30b5\u30d6\u30b9\u30af\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u7a2e\u985e\u306a\u3069\u30679\u3064\u306e\u30e2\u30c7\u30eb\u306b\u5206\u3051\u3089\u308c\u3001\u9ad8\u4fa1\u683c\u5e2f\u306e\u5546\u54c1\u3092\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u5229\u7528\u3059\u308b\u3082\u306e\u3092\u9577\u671f\u30ea\u30fc\u30b9\u578b\u3068\u3057\u3066\u3044\u308b<br \/>\n\u53c2\u8003\uff1a<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/ja-jp\/consumer-insights\/consumer-journey\/subscription-service01\/\" target=\"_blank\" rel=\"noopener\">Think with Google-\u5b9a\u671f\u8cfc\u8cb7\u3060\u3051\u3067\u306f\u306a\u3044\u3001\u30b5\u30d6\u30b9\u30af\u306e 9 \u985e\u578b<\/a><br \/>\n<\/span><\/p>\n<h3>\u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3092\u300c\u5229\u7528\u3057\u3066\u3044\u308b\u300d\u306e\u306f17.6\uff05\u3002\u5229\u7528\u8005\u306f10\u4ee3\u30fb20\u4ee3\u304c\u591a\u3044\u50be\u5411\u3002<\/h3>\n<h4>Q1: \u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102697 aligncenter\" src=\"https:\/\/car-mo.jp\/mag\/wp-content\/uploads\/2022\/04\/9ee2396b21d2822c1600b3e45c3e4a90.jpg\" alt=\"Q1: \u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\" width=\"500\" height=\"347\" \/><\/p>\n<ul>\n<li>\u300c\u5229\u7528\u3057\u3066\u3044\u308b\u300d\uff1a 17.6%\uff08383\u4eba\uff09<\/li>\n<li>\u300c\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u300d\uff1a82.4%\uff081799\u4eba\uff09<\/li>\n<\/ul>\n<p>\u5168\u56fd\u306e\u7537\u59732,182\u4eba\u306b\u3001\u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u300c\u5229\u7528\u3057\u3066\u3044\u308b\u300d\u304c17.6%\u300c\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u300d\u304c82.4%\u3068\u3001\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u65b9\u304c8\u5272\u3092\u8d85\u3048\u308b\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u7537\u5973\u5225\u3067\u3082\u5927\u304d\u306a\u9055\u3044\u306f\u307f\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u306a\u304a\u3001\u5e74\u4ee3\u5225\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102693 aligncenter\" src=\"https:\/\/car-mo.jp\/mag\/wp-content\/uploads\/2022\/04\/43db8e5951e6cb96127d09f1d959f627.jpg\" alt=\"Q1: \u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\" width=\"500\" height=\"347\" \/><\/p>\n<p>10\u4ee3\uff5e60\u4ee3\u3067\u6bd4\u8f03\u3057\u3066\u307f\u308b\u3068\u3001\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u306e\u5272\u5408\u304c\u6700\u3082\u9ad8\u304b\u3063\u305f\u306e\u306f20\u4ee3\u306727.4%\u3001\u6700\u3082\u4f4e\u304b\u3063\u305f\u306e\u306f60\u4ee3\u30677.3\uff05\u3067\u3057\u305f\u3002\u307e\u305f\u300110\u4ee3\u306820\u4ee3\u3067\u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u306e\u5272\u5408\u306f\u305d\u308c\u305e\u308c25\uff05\u3092\u8d85\u3048\u3066\u3044\u308b\u4e00\u65b9\u300130\u4ee3\uff5e60\u4ee3\u3067\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u306e\u5272\u5408\u306f20\uff05\u4ee5\u4e0b\u306b\u3068\u3069\u307e\u308a\u3001\u5e74\u4ee3\u306b\u3088\u308b\u9055\u3044\u304c\u5927\u304d\u304f\u307f\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<h3>\u9577\u671f\u30ea\u30fc\u30b9\u578b\u3067\u4eba\u6c17\u306e\u30b5\u30d6\u30b9\u30af\u306f\u300c\u5bb6\u5177\u30fb\u5bb6\u96fb\u300d\u3002\u300c\u81ea\u52d5\u8eca\u300d\u306a\u3069\u521d\u671f\u8cbb\u7528\u304c\u304b\u304b\u308b\u5546\u54c1\u3082\u4e0a\u4f4d\u3002<\/h3>\n<h4>Q2: \u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u3092\u3059\u3079\u3066\u304a\u7b54\u3048\u304f\u3060\u3055\u3044<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102694 aligncenter\" src=\"https:\/\/car-mo.jp\/mag\/wp-content\/uploads\/2022\/04\/Q2.jpg\" alt=\"Q2: \u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u3092\u3059\u3079\u3066\u304a\u7b54\u3048\u304f\u3060\u3055\u3044\" width=\"500\" height=\"347\" \/><\/p>\n<ul>\n<li>\u300c\u5bb6\u5177\u30fb\u5bb6\u96fb\u300d\uff1a37.85%\uff08145\u4eba\uff09<\/li>\n<li>\u300c\u81ea\u52d5\u8eca\u300d\uff1a32.11%\uff08123\u4eba\uff09<\/li>\n<li>\u300c\u81ea\u8ee2\u8eca\uff08\u96fb\u52d5\u81ea\u8ee2\u8eca\u3082\u542b\u3080\uff09\u300d\uff1a28.45%\uff08109\u4eba\uff09<\/li>\n<li>\u300c\u30a2\u30fc\u30c8\u300d\uff1a21.14%\uff0881\u4eba\uff09<\/li>\n<li>\u300c\u30b5\u30d6\u30b9\u30af\u578b\u4f4f\u5c45\u300d\uff1a18.53%\uff0871\u4eba\uff09<\/li>\n<li>\u300c\u305d\u306e\u4ed6\u300d\uff1a16.97%\uff0865\u4eba\uff09<\/li>\n<\/ul>\n<p>\u7d9a\u3044\u3066\u3001\u9577\u671f\u578b\u30b5\u30d6\u30b9\u30af\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u7b54\u3048\u305f\u65b9\u306b\u5bfe\u3057\u3066\u3001\u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u3092\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u300c\u5bb6\u5177\u30fb\u5bb6\u96fb\u300d\u304c\u6700\u3082\u591a\u304f37.85%\u3044\u3046\u7d50\u679c\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5bb6\u5177\u3084\u5bb6\u96fb\u306f\u3001\u9ad8\u984d\u3067\u7c21\u5358\u306b\u306f\u6a21\u69d8\u66ff\u3048\u3084\u5909\u66f4\u304c\u3057\u306b\u304f\u304b\u3063\u305f\u3082\u306e\u304c\u3001\u30b5\u30d6\u30b9\u30af\u306b\u3088\u3063\u3066\u6c17\u5206\u6b21\u7b2c\u3067\u5909\u66f4\u3067\u304d\u308b\u3068\u3044\u3046\u5229\u70b9\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002\u6b21\u306b\u591a\u304b\u3063\u305f\u306e\u306f\u300c\u81ea\u52d5\u8eca\u300d\u306732.11%\u3001\u300c\u81ea\u8ee2\u8eca\uff08\u96fb\u52d5\u81ea\u8ee2\u8eca\u3082\u542b\u3080\uff09\u300d\u306728.45%\u3068\u3044\u3046\u7d50\u679c\u3068\u306a\u308a\u3001\u8cfc\u5165\u3067\u306f\u521d\u671f\u8cbb\u7528\u306e\u8ca0\u62c5\u304c\u5927\u304d\u3044\u5546\u54c1\u3092\u30b5\u30d6\u30b9\u30af\u306b\u3088\u3063\u3066\u5229\u7528\u3092\u59cb\u3081\u308b\u50be\u5411\u304c\u307f\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<h3>\u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u5229\u7528\u8005\u306f\u5e74\u3005\u5897\u52a0\u3002<\/h3>\n<h4>Q3\uff1a\u30b5\u30d6\u30b9\u30af\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5e74\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102695 aligncenter\" src=\"https:\/\/car-mo.jp\/mag\/wp-content\/uploads\/2022\/04\/Q3.jpg\" alt=\"Q3\uff1a\u30b5\u30d6\u30b9\u30af\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5e74\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\" width=\"500\" height=\"347\" \/><\/p>\n<p>2018\u5e74\u4ee5\u964d\u3001\u9577\u671f\u30ea\u30fc\u30b9\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u65b9\u306e\u6570\u306f\u5e74\u3005\u53f3\u80a9\u4e0a\u304c\u308a\u3067\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u30022022\u5e74\u306b\u30b5\u30d6\u30b9\u30af\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u65b9\u306e\u6570\u306f\u30012018\u5e74\u4ee5\u524d\u3068\u6bd4\u3079\u308b\u30682\u6708\u6642\u70b9\u30673.8\u500d\u4ee5\u4e0a\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3055\u3089\u306b\u5229\u7528\u3059\u308b\u65b9\u304c\u5897\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30b5\u30d6\u30b9\u30af\u3067\u5f97\u3089\u308c\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u300c\u4fbf\u5229\u3067\u697d\u300d\u3067\u3042\u308b\u3053\u3068\u3002\u300c\u65b0\u3057\u3044\u3082\u306e\u3092\u4f7f\u3044\u305f\u3044\u671f\u9593\u3060\u3051\u5229\u7528\u3067\u304d\u308b\u300d<\/h3>\n<p>Q4\uff1a\u30b5\u30d6\u30b9\u30af\u306b\u3057\u3066\u3088\u304b\u3063\u305f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102696 aligncenter\" src=\"https:\/\/car-mo.jp\/mag\/wp-content\/uploads\/2022\/04\/Q4.jpg\" alt=\"Q4\uff1a\u30b5\u30d6\u30b9\u30af\u306b\u3057\u3066\u3088\u304b\u3063\u305f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f\" width=\"500\" height=\"347\" 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